Look after your planet, simply by looking after your baby!
Pura wasn’t born in a boardroom. It was conceived in the home of Cheshire parents Guy and Abi Fennell after they learned about widespread pollution from wipes and nappies.
They made it their mission to launch an environmentally friendly, quality and affordable baby range – bringing easy eco to all parents.
90% of all wipes sold in the UK contain polluting plastic. Pura wipes are different. They are made from biodegradable plant fibres and are 100% plastic-free and 100% biodegradable. Even the packaging is completely recyclable!
They are as bottom-friendly as they are planet-friendly. Made from 99% water and soothing, organic aloe vera, they are midwife and paediatrician approved and clinically proven to be suitable for the most sensitive of skins.
All this means Pura wipes are currently the most accredited on the market, with the seal of approval from bodies such as Allergy UK, The British Skin Foundation and many more.
Traditional disposable nappies take hundreds of years to biodegrade in landfill.
While the perfect eco nappy doesn’t exist yet, Pura set out to create an eco-friendly nappy that doesn’t compromise on nappy performance, bottom comfort or value for money. The result is the happiest nappy all-round! Our happy nappies are made from sustainable materials where possible and are manufactured using green energy.
To help ease the landfill problem, Pura is partnering with NappiCycle. Last year we recycled 8,000 tonnes of nappies in Wales and plan to bring a complete nappy recycling service to the entire UK this year. As for the perfect eco nappy, we’re working on it!
Pura is always available via free, next-day delivery and offers generous subscriber discounts.
Switch to Pura and keep the planet, and your baby’s bottom, clean, healthy and green! www.mypura.com
*Discount applies to one use per customer off your first order only